According to Reuters, The International Olympic Committee has granted ESPN the South American broadcast rights to air the 2010 and 2012 broadcasting of the Winter and Summer Olympic Games.
The full disclosure of the deal has not been released and it I am actually confused as to how this will actually play out in terms of how ESPN and NBC, the sole owner of broadcasting the Olympics, will organize who gets to show what in countries like Argentina and Brazil.
My guess is that NBC will probably get all the main events, such as basketball, swimming and track, but ESPN is doing the right think in taking what they can get.
Undeniably, NBC has had a monopoly in the Olympic broadcasting arena for years, not even allowing other networks to broadcast their B-Roll of highlights from the Olympics. SportsCenter usually just gives first-hand account of events of the Olympics from reporters or shows pictures.
Sure, NBA still owns the rights in America, it is only a matter of time, I believe, that ESPN will one day rule that as well.
ESPN is already trying to take over the newspaper world with their ESPN local websites. They have done a good job with college football ( and don’t forget ABC owns ESPN) and the NBA, and they already added an additional baseball game a week besides Sunday Night Baseball.
I am here to say it now, Olympics looks to be ESPN’s one day to. Trust me, this is only the beginning.
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